SwissPyramid sàrl, Avenue de Tivoli 2, 1007 Lausanne, Switzerland is the operator of the website https://beautylion.shop/ and the services offered on it. It is therefore responsible for the collection, processing and use of your personal data and for the compliance of the data processing with the applicable data protection legislation. 

Your trust is important to us, which is why we take data protection very seriously and ensure appropriate security. It goes without saying that we comply with the legal provisions of the Federal Data Protection Act (DPA), the Ordinance on the Federal Data Protection Act (FDPO), the Telecommunications Act (TCA) and other data protection provisions of any applicable Swiss or EU legislation, in particular the General Data Protection Regulations (GDPR).

To find out what personal data we collect about you and for what purposes we use it, please read the information below carefully.

1. Consultation of our website
When you visit our site, our servers temporarily record each access in a log file. The following technical data is then recorded, in principle as for any connection with a web server, recorded without any intervention on your part and stored by us until their automatic deletion after a maximum of 24 months:

- the IP address of the computer accessing the site,
- the name of the owner of the IP space (usually your Internet service provider),
- the date and time of access,
- the website from which you accessed our site (URL of ori-gine) and possibly the search keywords used,
- the name and URL of the file being viewed,
- the status code (e.g. error message),
- the operating system of your computer,
- the browser you are using (type, version and language),
- the communication protocol used (e.g. HTTP/1.1), and
- possibly your username from a registration/authentication.

La collecte et le traitement de ces données ont pour but de permettre l'utilisation de notre site Internet (établissement d'une connexion), de garantir durablement la sécurité et la stabilité du système et de permettre l'optimisation de notre offre en ligne, mais se font également à des fins de statistiques internes. Ces traitements reposent sur notre intérêt légitime en vertu de l'art. 6 al. 1 let. f RGPD.

2. Creation of a customer account
To place orders in our online store, you can order as a visitor or create a customer account. When you register for a customer account, we collect the following data:

- first and last name
- mailing address
- date of birth
- email address
- password

This data is collected for the purpose of providing the customer with direct, password-protected access to their master data, which is stored in our system. Here the customer can view his completed and current orders or manage/modify his personal data. 

Your consent in accordance with Art. 6 para. 1 let. a GDR is the legal basis for data processing for this purpose.

3. Purchase on the online store
If you wish to place orders in our online store, we require the following data for the execution of the contract:

- first and last name
- billing address (if different from the delivery address)
- payment information (depending on the chosen payment method)
- login, i.e. email address and password (for registered customers)

Unless otherwise stated in this Privacy Policy or unless you have given us your separate consent, we will only use the above-mentioned data to execute this contract, in particular to process your orders, deliver the products ordered and ensure that payment is made correctly.

The execution of a contract according to art. 6 para. 1 let. b GDR constitutes the legal basis for the processing of data for this purpose.

4. Transfer of data to third parties
We only pass on your personal data if you have given your express consent, if we are under a legal obligation to do so or if it is necessary to enforce our rights, in particular to enforce our rights arising from the contractual relationship.

Furthermore, we pass on your data to third parties, insofar as this is necessary for the use of the website and the execution of the contract (including outside the website), in particular for the processing of your bookings. This includes the carrier responsible for shipping the ordered goods. Our web host beautylion.shop is a service provider to whom we transmit the personal data collected via the website, or who has or can have access to such data. The website is hosted on servers in Switzerland. The purpose of the data transmission is to provide and maintain the functionality of our website. This is our legitimate interest pursuant to Art. 6 para. 1 let. f GDR.

If we advance services, e.g. when paying on invoice, we may, if necessary, request creditworthiness data from an information office on the basis of mathematical and statistical procedures in order to safeguard our legitimate interests. For this purpose, we provide the beau-tylion.shop information office with the personal data necessary for a creditworthiness analysis and use the information received regarding the statistical probability of an inability to pay for the purpose of making a well-considered decision regarding the justification, execution or termination of the contract. Creditworthiness data may include probability values (scores) calculated on the basis of scientifically recognised mathematical and statistical procedures and in particular include contact details in their calculation. Your interests deemed worthy of protection are taken into account in accordance with the legal provisions. Our legitimate interest in the processing of the data pursuant to Art. 6 para. 1 let. f GDR lies in the above-mentioned purposes.

Finally, we provide your credit card issuer and acquirer with your credit card information when you pay by credit card on our site. If you choose to pay by credit card, you must enter all the necessary information. The legal basis for the transfer of data in this case is the fulfillment of a contract in accordance with Art. 6 para. 1 lit. b GDSG. For the processing of your credit card information by these third parties, please also read the general terms and conditions as well as the privacy policy of your credit card issuer.

5. Data transmission to foreign countries
We are also entitled to pass on your personal data to third parties (commissioned service providers) abroad for the data processing specified in this privacy policy. These companies are subject to the same level of data protection as we are. If the level of data protection in a given country does not correspond to the Swiss or European level, we will draw up a contract to ensure that the protection of your personal data always corresponds to that of Switzerland or the EU.

6. Cookies
Cookies make it possible, in various ways, to make your visit to our site simpler, more pleasant and more useful. Cookies are files containing information that your web browser automatically saves on your computer's hard drive when you visit our site.

For example, we use cookies to offer you the shopping cart function on several pages and to temporarily store information you enter when you fill out a form on our site so that you don't have to enter it a second time when you visit another page. In addition, cookies may also be used to identify you as a registered user following your registration on our site. This saves you from having to log in again when you visit another page.

Most web browsers automatically accept cookies. However, you can set your browser to not store any cookies on your computer or to display a message each time you receive a new cookie. On the following pages, you will find explanations on how to configure the processing of cookies for the most commonly used browsers:

- Softwares Windows Internet Explorer
- Softwares Windows Internet Explorer
- Mozilla Firefox
- Google Chrome for Desktop
- Google Chrome for mobile
- Apple Safari for desktop
- Apple Safari for mobile

Disabling cookies may prevent you from using the full functionality of our site. 

7. Tracking Tools

a. General

In order to present our website in an appropriate way and to continuously optimize it, we use the Google Analytics audience analysis service. We create pseudonymized user profiles and use small text files stored on your computer ("cookies"). The information generated by the cookie about your use of this website is transmitted to the servers of the providers of these services and stored and processed for us. In addition to the data specified in section 1 below, we may also receive the following information:

- navigation path taken by a visitor on the site,
- duration of the visit on the site or on the page,
- the page from which the visitor leaves the site,
- the country, region or city from which access is gained,
- device (type, version, color depth, resolution, width and height of the navigation window), and
- recurring or new visitor.

The information is used to analyze the use of the website, to compile reports on website activities and to provide other services related to the use of the website and the Internet for market research purposes and for the proper presentation of the website. This information may also be passed on to third parties if required by law or if these third parties are commissioned to process this data.

b. Google Analytics 

The provider of Google Analytics is Google Inc, a company of the U.S.-based holding company Alpha-bet Inc. Before the data is transmitted to the provider, the IP address is abbreviated by activating IP anonymization ("anonymizeIP") on this website within the member states of the European Union or other states that have signed the Agreement on the European Economic Area. Google will not combine the anonymized IP address transmitted by your browser with other data within the scope of Google Analytics. Exceptionally, the complete IP address is transferred to a Google server in the USA and then abbreviated. In this case, we ensure through contractual guarantees that Google Inc. complies with a sufficient level of data protection. According to Google Inc. the IP address will not be combined with any other data about the user.

More information about the audience analysis service used can be found on the Google Analytics website. To find out how to prevent the processing of your data by the audience analysis service, please visit http://tools.google.com/dlpage/gaoptout?hl=fr.

8. Note on data transmissions to the United States  

For the sake of completeness, we would like to inform users whose domicile or registered office is in Switzerland that the United States is subject to surveillance measures by the US authorities. These generally allow the storage of all personal data of persons whose data has been transmitted from Switzerland to the United States. This is done without any differentiation, limitation or exception based on the purpose and without any objective criteria to limit the access of the US authorities to the data and their further use for very specific and strictly limited purposes that could justify the infringement of the access and use of the data. In addition, we inform you that in the United States there is no legal recourse for data subjects from Switzerland to access, correct or delete your personal data, nor is there effective legal protection against general access rights of the US authorities. We explicitly draw the data subject's attention to this legal and factual situation so that he or she can make an informed decision about consenting to the use of his or her data.

Users domiciled in an EU Member State are informed that, according to the EU, the United States does not have a sufficient level of data protection, in particular due to the issues discussed in this section. Insofar as we have explained in this privacy policy that certain data recipients (e.g. Google) are based in the USA, we will ensure either through contractual regulations towards these companies or through their certification according to the EU-US data protection shield or Swiss-US data protection shield, that your data will be protected in the USA. 

9. Right to information, rectification, erasure and limitation of processing; right to portability of data

You have the right to obtain, on request, information about the personal data we store about you. Furthermore, you have the right to correct incorrect data and to have your personal data erased, provided that there is no legal obligation to retain the data or no legal basis for us to process the data.

You also have the right to demand the return of the data you have transmitted to us (right to data portability). On request, we will also pass on the data to a third party of your choice. You have the right to obtain the data in a standard format.

You may contact us for the above purposes at the following email address bz@beautylion.shop . It is possible that we may ask you, at our sole discretion, for proof of identity in order to process your requests. 

10. Data security

We use appropriate technical and organizational security measures to protect the personal data we store about you against manipulation, partial or total loss and against unauthorized access by third parties. Our security measures are constantly improved in line with technological advances.

You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you are not the only person using the computer.

We also take data protection within our company very seriously. Our employees and the service providers we commission are subject to secrecy and compliance with the legal provisions on data protection.

11. Data Retention 

We only store personal data for as long as is necessary for the use of the above-mentioned monitoring and analysis services and for further processing based on our legitimate interest. We store contractual data for a longer period of time, since this is prescribed by legal retention regulations. The retention obligations that oblige us to retain data arise from the provisions of financial accounting and tax law. In accordance with these provisions, business communications, contracts concluded and accounting documents must be kept for a maximum of 10 years. As soon as we no longer need this data for the execution of the services, the data will be blocked. The use of this data will be reserved for tax and accounting purposes.

12. Right to complain to a data protection supervisory authority

You are entitled to file a complaint with a data protection supervisory authority.

Version : 001