At BeautyLion.ch, operated by Swiss Pyramid SA, we are committed to protecting your personal data and respecting your privacy in accordance with the Swiss Federal Act on Data Protection (revFADP) and, where applicable to customers in the European Economic Area, the EU General Data Protection Regulation (GDPR). This Privacy Policy explains what information we collect, why we collect it, and how you can exercise your rights.

1. Data Controller

Swiss Pyramid SA
Avenue de Tivoli 2, CH-1007 Lausanne, Switzerland
Email: bz@beautylion.ch
Phone: +41 21 88 88 877
Website: www.beautylion.ch

2. What Data We Collect

We collect the following categories of personal data:

• Order and account data: name, shipping and billing address, email address, phone number, order history, and account login details if you create an account.
• Payment data: payments are processed by secure third-party providers (including Visa, Mastercard, Maestro, American Express, Apple Pay, PayPal, TWINT, PostFinance, WeChat Pay, and Alipay). We never store your full card or account numbers on our systems.
• Usage data: pages visited, products viewed, device and browser type, IP address, and approximate location, collected through cookies and similar technologies.
• Communication data: messages you send us by email or through our contact form, and your newsletter preferences.

We do not intentionally collect sensitive personal data (such as health information) and ask that you do not submit such data through our website.

3. Why We Use Your Data

We process your personal data to: fulfil and deliver your orders, including customs handling for international shipments; manage your account, returns, and customer service requests; send order confirmations and shipping updates; send marketing emails and offers only if you have opted in — you can unsubscribe at any time via the link in any email; improve our website, product range, and shopping experience; prevent fraud and meet our legal obligations, including Swiss accounting and tax requirements.

4. Cookies

We use cookies to keep your cart and login working (essential cookies), to measure site performance, and — with your consent — for marketing purposes. You can manage your preferences at any time via the Cookie Settings page in our footer or through the cookie banner shown on your first visit.

5. Who We Share Data With

We share personal data only with service providers who need it to perform their services for us: Shopify Inc. (our e-commerce platform and hosting), payment providers listed above, shipping carriers (such as Swiss Post and international couriers), email marketing services, and analytics and advertising partners (such as Google and Meta) where you have consented. All processors are bound by data protection agreements and may only use your data for the purposes we specify. We never sell your personal data.

6. International Transfers

Your data may be processed in countries outside Switzerland and the EEA (for example, by Shopify in Canada and the USA). Where this occurs, transfers are protected by recognised safeguards such as adequacy decisions or standard contractual clauses.

7. How Long We Keep Your Data

We keep order and invoice data for 10 years as required by Swiss commercial law. Account data is kept while your account is active. Marketing data is kept until you unsubscribe. Usage data is retained in aggregated or anonymised form.

8. Your Rights

You have the right to access the personal data we hold about you, correct inaccurate data, request deletion, object to processing, withdraw consent at any time, and request a copy of your data in a portable format. To exercise any of these rights, contact us at bz@beautylion.ch. We will respond within 30 days. If you believe your rights have been violated, you may lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or, for EEA residents, your local supervisory authority.

9. Security

Our website uses SSL encryption for all data transmission, and payments are processed through PCI-DSS-compliant providers. We limit access to personal data to staff who need it to serve you.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised date. Significant changes will be highlighted on our website.

11. Contact

For any privacy questions or requests: Swiss Pyramid SA, Avenue de Tivoli 2, CH-1007 Lausanne, Switzerland — bz@beautylion.ch — +41 21 88 88 877.