Privacy Policy

At Beautylion.ch, operated by [Legal Entity / Company Name], we are committed to protecting your personal data and respecting your privacy in accordance with the Swiss Federal Act on Data Protection (revFADP) and the EU General Data Protection Regulation (GDPR). This Privacy Policy explains what information we collect, how we use it, your rights, and how we protect it.

1. Data Controller Information

Company Name: Swiss Pyramid SA 
Registered Office: Av de Tivoli 2, CH-1007 Lausanne, Switzerland 
Email: info@beautylion.ch
Phone: +41 21 88 88 788 
Website: www.beautylion.ch

If you are located in the European Economic Area (EEA), we may appoint a GDPR representative.

2. Scope of Application

This Privacy Policy applies to:

  • Your use of the Beautylion.ch website

  • All products and services offered through the website

  • Interactions via email, customer support, or social media

  • Visitors and customers located in Switzerland, the EU, or worldwide

3. Types of Data We Collect

We may collect and process the following categories of personal data:

a) Information You Provide Directly:

  • Name and contact details (email, phone, shipping and billing address)

  • Order and payment details (handled securely by Shopify/third-party payment providers)

  • Account details (if you create an account)

  • Messages, reviews, or feedback submitted through contact forms or email

b) Automatically Collected Information:

  • IP address, browser type, device info

  • Website usage data (via cookies, pixels, analytics tools)

  • Referral source, pages viewed, and session duration

c) Sensitive Data:

We do not collect or process any sensitive personal data (e.g., health information, political opinions).

4. Purpose and Legal Basis for Processing

We collect and use your data for the following purposes:

Purpose Legal Basis
Process and deliver your orders Contract performance
Provide customer service and support Legitimate interest
Send transactional or promotional emails (with consent) Consent
Improve website functionality and user experience Legitimate interest
Comply with legal or regulatory obligations Legal obligation

5. Consent for Marketing

We will only send you marketing emails or newsletters if you have actively opted in. You may unsubscribe at any time via the unsubscribe link in our emails or by contacting us.

6. Use of Cookies and Tracking

We use cookies and similar technologies to:

  • Store user preferences

  • Enable website functionality (e.g., cart persistence)

  • Analyze traffic via tools like Google Analytics

  • Serve personalized content or ads (only with consent in the EU)

For more information, refer to our [Cookie Policy].

7. Data Sharing with Third Parties

We may share your personal data with:

  • Shopify Inc. (our e-commerce platform)

  • Payment providers (e.g., Stripe, PayPal)

  • Shipping partners (e.g., Swiss Post, DHL)

  • Email marketing services (e.g., Klaviyo, Mailchimp)

  • Analytics providers (e.g., Google Analytics, Meta Pixel)

All third-party processors are bound by data protection agreements and may only use your data for the purposes we specify.

8. International Data Transfers

Your personal data may be transferred to and processed in countries outside of Switzerland and the EU. In such cases, we ensure:

  • The recipient country has an adequate level of data protection (recognized by the EU or Switzerland), or

  • We use Standard Contractual Clauses (SCCs) or equivalent safeguards.

9. Data Security

We take appropriate technical and organizational measures to safeguard your data, including:

  • SSL encryption of all website traffic

  • Secure payment processing

  • Access controls and firewalls

  • Data minimization and pseudonymization when applicable

10. Data Retention

We retain your personal data only as long as necessary:

  • For the purposes stated in this policy

  • To fulfill our contractual and legal obligations (e.g., tax retention periods)

  • Until you withdraw your consent or request deletion

Inactive customer data is deleted or anonymized after [e.g., 3 years].

11. Your Rights (GDPR & revFADP)

You have the following rights:

  • Right to Access – know what data we hold about you

  • Right to Rectification – correct inaccurate or incomplete data

  • Right to Erasure – request deletion ("right to be forgotten")

  • Right to Restrict Processing – limit how your data is used

  • Right to Data Portability – receive your data in a machine-readable format

  • Right to Object – to certain types of processing (e.g., direct marketing)

  • Right to Withdraw Consent – for marketing or optional data collection

To exercise any of these rights, contact us at [Insert Email].

If you are an EU resident, you may also contact your local data protection authority. In Switzerland, the competent authority is the Federal Data Protection and Information Commissioner (FDPIC).

12. Automated Decision-Making

We do not use automated decision-making or profiling that has legal or similarly significant effects on you.

13. Third-Party Links

Our website may contain links to external websites. We are not responsible for the content or privacy practices of these websites.

14. Policy Updates

We may update this Privacy Policy periodically. Changes will be posted on this page with the revised date. Please check regularly for updates.

15. Contact Information

If you have any questions, concerns, or data access requests, please contact us:

Beautylion.ch
Email: info@beautylion.ch
Phone: +41 21 88 88 788 
Website: www.beautylion.ch

Effective Date: 01.01.2025